Motion Graphic Video Scriptwriting: A Non-Profit's Story

The following script was written for a VO artist and a motion graphic designer. It was used for the university's online programs landing page, paid advertising like OTT commercials, and later in advancement communications to people like donors, board members, and visitors. Video scriptwriting has been a rewarding and fun part of my writing career.

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It all started in 1988.

Our university recognized that access to higher education was difficult for a working adult learner. So we decided to remove the barriers and focus on the unique needs of non-traditional students.

We eliminated trips to the bookstore and daytime classes. We brought the classroom to the learner: into factories, offices, learning centers, and eventually online.

We called it Leadership Education for Adult Professionals.

What started as only four programs and 150 students has grown to more than 90 programs and over 9,000 students.

Our students study from all over the world, including our 15 education centers across Oklahoma and Texas.

Alongside our residential campus, we’re committed to changing the world by developing students in character, scholarship, and leadership. Our vision is to · provide access to educational opportunities for everyone possible · facilitate success for all of our students · and promote personal, spiritual, and professional transformation within our community From accounting to nursing programs, we have over 30 years of experience helping people find programs and learning formats that work for them. Some might call us pioneers. We simply say we’re passionate about meeting people where they are.