Product Descriptions: Paint Samples

The following descriptions were pitched to a marketing agency for paint color cards for Sherwin Williams product marketing. These are not the final designs of the cards, only examples of what they could look like with the copy.

Pitched text: Brilliant whites. Create space for every moment. Simple, versatile whites can issue a whisper in warm morning light or echo the energy of a vibrant accent. These whites are independent – standing alone in perfect confidence, made even more stunning by soft textures, clean lines, or purposefully placed décor. Put these tones side-by-side without fear. Their versatility really means they bloom wherever planted and make an unforgettable impression on every eye.

Pitched text: Crisp contrast. Cool down a space with clean, contrasting darks and strong geometric patterns. This color combination can be made cozy with fuzzy textures, all while appreciating the classy open spaces these whites have to offer.

Pitched text: Resplendent radiance. Bring a space alive with these warm whites by nestling them next to energetic brights, creating an eye-catching visual masterpiece. Perfect for spaces with natural light, these whites can be as bold as citrus or subtle as vanilla bean.