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Product Marketing Copywriting: Outdoor Gear

  • Writer: Rachel Ashley
    Rachel Ashley
  • Sep 6, 2023
  • 3 min read

Note: to see the full layout of this article, download the PDF above. The following is an example of product marketing copywriting, a product review, and blog writing.


Clam Up at Camp: A Review of Clam's Quick-Set Screen Tent

A brown screen tent sits next to a picnic table in a wooded area
Clam’s Quick-Set tent models are adaptable, durable, and an excellent outdoor living room for your campsite.

Live off-grid in 74 square feet for more than a few days with your partner. It’ll either rain every day or attempt to roast you alive in your tin can vintage camper. Ask me how I know.


My partner and I completed the retro-mod renovation of our 1965 Heckaman Phoenix camper in spring of 2019, just in time for travel trailers and tiny living to trend as a top recreation option during lockdown.


We hit the road with absolutely no RV or travel trailer experience, determined to figure it out along the way. In our remodel, we removed the old dinette in lieu of a queen-sized bed (comfort was a priority), which gave us plenty of storage and counter space but no optimal place to eat or entertain.

All in all, we had a great setup for boondocking and spending several days off grid at a time, but we didn’t account for what a tiny space might feel like on slow days (see: the unforgiving intensity of the sun in the high desert or washed-out hiking trails in the Midwest).

Enter Clam. Clam makes all kinds of outdoor equipment, but we were particularly interested in their Quick-Set screen tent after having dinner in one with an off-grid neighbor.

Clam’s Quick-Set tent is spacious, adaptable, and easy to set up. It has handy accessories like a removable floor and wind-blocking panels to cover your screens, and its unbelievably roomy headspace makes happy six-foot-plus campers like my partner.

The Clam tent did for us what we couldn’t do in our camper renovation project: it gave us a living room. We started cooking our meals in it, eating in it, playing games in it, hosting friends and neighbors in it. The wind panels kept us dry in a downpour and gave us a built-in area for our dogs to relax off-leash. We’ve spent late nights in this tent, zipped up inside, with no fear of mosquitoes or no-see-ums invading. You could even sleep multiple people in this tent, depending on the size you choose.


Here’s what you need to know. While we love Clam’s accessories, you need to know they’re not included in the purchase of the tent itself. We almost always use our wind panels, either for privacy or weather, but we had to get creative in finding a supplier online, as they’re frequently out of stock on Clam’s website.


We also ordered the tent that fit our budget at the time, but we didn’t discover until later that our model had no compatible floor accessory. This doesn’t usually bother us, but if we wanted to convert it to a sleeping space, we’d like to have a floor to keep people dry. For now, we’re using an indoor/outdoor mat inside the tent, which lets us kick off our shoes. Compared to lower-priced screen tent brands like Coleman and Ozark Trail, Clam comes in around $100 higher with the cheapest option at $229. We tried an Ozark Trail tent in our early camping days, but we could barely fit the two of us inside, and we had to move around constantly to stay in the shade.

When compared to low-cost options, the Clam tent also felt considerably more secure in unfavorable weather and, other than the lack of a floor, offered excellent shelter in the rain. Setup was also efficient, and although we prefer to have two people, one person can tackle setup as long as they can reach the roof piece to pop it into place. Unfortunately, I don’t meet the minimum height requirements for that fun job.


Before purchasing our Clam Quick-Set, we also used a standard sleeping tent for shelter outside our camper, but the setup was too complex and long, so we often went without it. We needed a unicorn to solve our problems — something that fit in our camper’s small storage area and something two lazy campers wouldn’t fight about setting up at each campsite. The Quick-Set tent met our unique demands in many ways.

This camping gear has become our food tent at parties, a rain shelter at camp, and an introvert’s hideaway. If it fits in your budget and in your trunk, the Clam Quick-Set can be whatever you need it to be, whether you’re setting up at camp, in your backyard, or boondocking in the wilderness.

You can find a retailer for the Clam Quick-Set on Clam’s website at quicksetshelters.com.


The camera is inside a brown screen tent looking out at a polished aluminum vintage camper

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©2023 by RA Writing & Editing.

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