College Brand Social Media Ad Campaign

The following set of ads were developed for a university in Colorado. The team wanted to run brand-focused ads for their online programs but provided little direction about the preferred content of the ads.

As the sole copywriter on the project, I focused on ambition and lifestyle language and imagery. This campaign targeted in-state students due to the current makeup of online students coming mostly from Colorado. With the campus near Pikes Peak, I wrote copy compatible with broad imagery to reflect the different geographic areas students could be across the state, from wilderness photos to urban settings. The ads provided a clear benefit ("100% online learning") with a timely call to action ("your moment is here").

College Brand Social Campaign

The following are examples of ads from the college brand social campaign project.