Advertorial Article: Blending in with an Advertisement

If you're creating an ad for a print or digital publication, one of the best ways to get eyes on your content is to blend into the rest of the material. That includes topic and tone, but it also helps to visually appear as an article. An advertorial article gives you the opportunity to offer real and valuable content about your company while reading like other articles in the publication. Below is a real article written for a client with the names changed for confidentiality.

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Space for students of all kinds at Ohio Lutheran University

In 1990, Ohio Lutheran University (OLU) recognized that access to higher education was difficult for a working adult learner. In response, we pioneered a philosophy that would remove barriers and create an educational learning experience that focused on the needs of the learner more than the conventional structure of a college.

Trips to a bookstore, daytime classes, and degrees that could take five to ten years were all common practice, so we decided to bring the learning experience and the learning tools as close to the learner as possible.

In the early days, this resulted in entire degree programs offered in factories, offices and learning centers. As technology advanced, we were able to take these same programs and make them available online to our students. Now we serve students all over the world with more than 60 online and onsite programs designed to fit the life of a busy, working adult.

Student-focused education opportunities

As a non-profit institution, we are committed to providing an education that develops students steeped in academic excellence and spiritual maturity. Since we don’t have to focus on shareholder value, we can invest our energies more completely into loving our students and changing lives.

Adult students want their learning experience to be more than transactional. We have an approach that recognizes this. Adults are managing life issues as well as their educational goals. Realizing this, OLU established a unique chaplaincy program that comes alongside a student when life happens outside of the classroom. We have also developed a repository of resources that supports students throughout their studies, whether they are onsite or online.

Serving our community in Columbus

At our Columbus campus, we have the privilege of serving both students and the local community in our classroom spaces. Our vision is to meet educational needs wherever they exist, so we’ve designed our buildings to be spaces of connection and community, serving both our students and our neighbors.

Students who choose our onsite learning format enjoy the flexibility of one-night-per-week classes where they can meet with faculty and classmates for a more traditional learning experience. Our centers are equipped with comfortable spaces, friendly staff, and the latest technology to provide the best educational experiences possible. From nursing to business, our students are part of a supportive learning community that prepares them for the workforce.

We also open our doors to the community for conferences, meetings, and workshops where we are capable of setting up events, arranging catering, and providing technical support.

Learn more

For more information about education opportunities at OLU, visit olu.edu or call 937-555-9857.

To reserve space, visit olu.edu/locations or call our Columbus campus at 937-555-7591.