Social and Digital Display Ads: Large Organization

The following are carousel and static image ads for the largest public university in Colorado. My objective as the writer was to create short, effective copy that 1) reached the intended audience for the degree level, 2) broadly advertised the pride points of various campuses of the university, and 3) offered a visual jumping-off-point for the design team. These social and digital display ads were used in the hiatus between major campaigns.

Targeting prospective students for bachelor's degree programs, this carousel ad is designed to be cycled through by clicking or swiping, or in some cases animated to automatically rotate through each panel.

Targeting prospective students for master's degree programs, this carousel ad is designed to be cycled through by clicking or swiping, or in some cases animated to automatically rotate through each panel.

Targeting prospective students for every degree level and area of study, this carousel ad is designed to be cycled through by clicking or swiping, or in some cases animated to automatically rotate through each panel.

A static ad used for display, targeting prospective bachelor's degree students.

A static image ad targeting every degree level of prospective students.

A static image ad that targets prospective master's degree students.